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WATU is a focus-driven, customer-centric company that believes everyone deserves the opportunity to be an entrepreneur and achieve their ambitious goals in life.
Your Purpose:
At Watu Africa, we empower entrepreneurs.
WATU is a mission-driven, customer-centric company that believes everyone who wishes to become an entrepreneur deserves an opportunity to start, grow and achieve their goals in life. As Africa’s fastest-growing Asset Finance company, we see the continent’s bright and prosperous future and want to be part of the team transforming it into reality. Our vision is to provide asset financing services for mobility assets (motorcycles, three-wheelers, and vehicles) and phones to ambitious individuals who believe that, when provided with the right tools, they can fulfill their dreams as entrepreneurs and prosper in life while supporting the needs of their families and community. We, therefore, have a commitment to Empower Entrepreneurs by providing the means needed to move and improve in their lives.Role
Purpose:
Responsible for planning, executing, and monitoring marketing projects and campaigns that support Watu Tanzania brand and communication goals. This role will involve collaborating with cross-functional teams and coordinating the implementation of creative marketing strategies for all products in Tanzania.
What will you do:
ROLE DESCRIPTION:
KPI Guidelines:
Managing the Watu brand in Tanzania to ensure reaching the strategic company goals on brand.Develop PR & marketing strategies and campaigns and implement effective PR plans to promote or enhance the Watu brand in TanzaniaCoordinate the project management process for all brand and marketing related projects to ensure all projects are proactively managed, quality standards are achieved, and that timelines are achieved
Develop and manage media relations with all media stakeholders to inform positive coverage and consistent messaging across the board.
Coordinate production projects to ensure timely, cost effective and quality productionDevelop and manage database for media and blogger contacts ensuring timely response to queries in line with agreed upon SLAsStrategic partnership management by identifying and collaborating with different partners and stakeholders in marketing and brand activities.Collaborate with internal teams i.e., brand and executive leadership, to align PR and marketing efforts with overall business objectives.Create and drive brand immersion within the company employees.Define and report on key metrics pertaining to PR campaigns, media coverage and other digital platforms to establish PR strategy effectiveness.Manage all agencies as per Watu portfolio to ensure value to the business through timely and quality service. This will include monitoring deliverables, management of issues and concerns etcAnalysis of brand reports. Share media monitoring reports with key insights with relevant markets. Evaluate the impact of brand initiatives using qualitative and quantitative metrics.Collaborate with the Finance Department to produce brand spend reports, highlighting cost efficiency and ROI.
Oversee production requests with the procurement team, ensuring timely execution. Obtain pre-production samples for approval, verify adherence to specifications, and resolve quality issues or delays.Participate in mid-year performance appraisals, annual performance appraisals and monthly 1-1s as per Watu performance management cycle.Perform any other duties as assigned by the managementApproved PR strategies and campaigns, with demonstrated implementation and impact to Watu brandFeedback from the business on quality of collaborations/support100% improvement in media coverage across the applicable media houses in TanzaniaLevel of consistency in messaging across all media houses in all countriesApproved communication plans, and demonstrated progress on the implementation of the sameAchievement of SLAsDemonstrated improvement in PR strategy through use of insights generated from trendsSubmission of quality reports on trends, linking to leverage by the business of such reportsTimeliness in quality reporting as per the brand reporting guidelines and metricsAchievement of SLAs with agency
Working relationships
Internal Relationships:
The Brand Manager will be:
External Relationships:
Education and Experience
Skills & Competencies
Preferred Skills
WHAT WE OFFER:
Health benefits
Do you see yourself being part of the WATU team? Then please apply with your CV and a cover letter, we are looking forward to working with you!
**Please be cautious, this vacancy does not require individuals to pay for job opportunities**
How to Apply:
This is Full-time Job, To submit your application, please follow the link provided below.
CLICK HERE TO APPLY
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