Job Overview

Position: Social Media Specialist

Smart Start Academy

Job Summary:

We are seeking a creative, forward-thinking, and organized Social Media Specialist to join our growing team. In  this position, you will interact with targeted virtual communities and network users to promote our products and  provide customer care services to new audiences. Your work involves getting people excited about topics  associated with our brand through the creation and distribution of engaging content that resonates with our  audience. You will be responsible for joining relevant conversations on behalf of the brand and “soft selling” our  products by providing support to current and prospective customers. 

Key Tasks and Responsibilities 

Social Channel Management: 

• Manage the company’s presence on various social networks, including Facebook, Instagram, Twitter, LinkedIn etc.

 Community Management: 

• Respond to comments from followers or customers on owned channels to build relationships and foster  engagement. 

Campaign Planning and Execution: 

• Devise campaigns that promote product launches or seasonal sales events on social platforms. 3.2.Play a pivotal role in developing social media strategies for growth. 

Content Creation: 

• Develop creative ideas that engage followers on multiple social media channels.
• Create original content (e.g., graphics, videos) for each platform.

Channel Optimization: 

• Use various social media management tools to ensure posts are optimized for maximum reach.
• Regularly test new strategies for community engagement. 

Knowledge of Digital Marketing Trends: 

• Stay up-to-date with the latest social media trends and know how to use them for business growth.

Strong Communication Skills: 

• Communicate effectively with followers and customers to build relationships and increase engagement.

Copywriting Skills: 

• Write effective sales copy and create compelling content that informs and entertains audiences.

Creative Thinking: 

• Generate innovative marketing ideas for content and campaigns. 

Basic Design Skills: 

• Create aesthetically pleasing visuals such as infographics or videos. 

Analytical Understanding and Reporting: 

• Interpret data correctly to inform campaigns and measure results.
• Collate data points from all sources—including web traffic referred from social sites.
• Produce regular reports detailing successes and areas for improvement.
• Have knowledge of popular analytics platforms (e.g., Google Analytics) and know how to analyze data from those  sources.

Create Editorial Calendars and Syndication Schedules: 

• Plan and schedule content to ensure consistent posting and engagement.

Requirements and Skills:

• BA/BS/Dip in Communications, Marketing, Business, New Media, Public Relations, or a related field. 2) 2+ years of experience in digital marketing and/or social media.
• Proven working experience in social media marketing or as a Digital Media Specialist or an apt understanding of social  media marketing.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Adequate knowledge of web design, web development, Conversion Rate Optimization (CRO), and Search Engine  Optimization (SEO) is an added advantage.
• Proficiency with Microsoft Office, video editing software and graphic design programs, such as Adobe Photoshop,  Canva, lightCut or related software.

Social Media Specialist Job Opportunity at Smart Start Academy

How to Apply: 

Join us and be part of a dynamic team where your creativity and expertise will help shape our brand’s online presence and  engage with our growing community. 

If you’re a creative thinker with an eye for trends and love crafting engaging posts, we’d love to hear from you! Please send your CV, certificates, academic transcripts and cover letter to: [email protected] 

Competitive terms of employment with an attractive salary package including excellent professional development will be  offered to the right candidate. 

We are an equal opportunity employer and value diversity.

All employment is decided based on qualifications, merit, and  current needs.